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The Fall/Winter 2026-27 campaign channels a free-spirited lightness, set between Ireland’s rugged coastline, windswept green meadows and quaint towns. Here, our Weekender enjoys a leisurely getaway in rustic layers - cozy knits, full skirts, a wave of checks, and practical outerwear. Emphasizing authenticity, the collection is genuine and impeccably styled, telling new stories and enhancing every moment of this memorable weekend.


Playful, versatile and irresistibly chic. The Pasticcino Bag effortlessly accompanies every moment of the day, from daytime to evening. Discover Weekend Max Mara’s iconic clutch, defined by its soft volumes and distinctive boule closure: an accessory that perfectly blends femininity, character and timeless style.