Weekend Max Mara(王府井百货店)
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A Weekend on The Road
Get ready for a liberating weekend of exploration on the island of Mallorca, Spain, between high noon and fiery sunsets. The SS 2026 ad campaign captures the thrill of a road trip, set against the ease of carefully curated looks, as the Weekend Max Mara woman embraces her adventurous spirit.
Happy Birthday, Pasticcino Bag!
Our beloved Pasticcino Bag celebrates its 10th anniversary. Indulge in the exclusive Re-Issue capsule, revisiting the most iconic versions of this distinctive bag, starting with the original Vichy checks that debuted in 2016.